PinnedNikola KozuljevicSynthetic data for AI-powered market research | OpinioAIModern Large Language Models (LLMs) are changing the game of market research by enabling the generation of synthetic data.4 min read·Nov 9, 2023----
PinnedNikola KozuljevicinThe StartupCustomer Journey Analytics: Going Beyond Session or User-Based StatisticsYou might find it shocking that most consumers don’t make purchases after an initial site visit.8 min read·Aug 19, 2019--1--1
PinnedNikola KozuljevicHow to write SEO driven content?Writing SEO driven content is not magical or tough, it just requires focus on 2 dimensions. Users and bots, both with different needs.13 min read·Nov 16, 2020--1--1
Nikola KozuljevicA better world requires better marketersIn their 2021 CMO Top Strategic Priorities webinar, Gartner presented a very interesting key finding:14 min read·Feb 2, 2021----
Nikola KozuljevicinBootcampSaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up FlowOptimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as…9 min read·Feb 4, 2020----
Nikola KozuljevicUser Engagement Analytics for Long-tterm SuccessA company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice.8 min read·Oct 28, 2019----
Nikola KozuljevicThe Importance of Digital Marketing Analytics (+Pitfalls to Avoid)There’s an interesting paradox in the digital marketing and analytics landscape.8 min read·Jul 11, 2019----
