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Nikola Kozuljevic

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Synthetic data for AI-powered market research | OpinioAI

Modern Large Language Models (LLMs) are changing the game of market research by enabling the generation of synthetic data.

Nov 9, 2023

Synthetic data for AI-powered market research | OpinioAI

Nov 9, 2023

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Published in
The Startup

Customer Journey Analytics: Going Beyond Session or User-Based Statistics

You might find it shocking that most consumers don’t make purchases after an initial site visit.

Aug 19, 2019

Customer Journey Analytics: Going Beyond Session or User-Based Statistics

Aug 19, 2019

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How to write SEO driven content?

Writing SEO driven content is not magical or tough, it just requires focus on 2 dimensions. Users and bots, both with different needs.

Nov 16, 2020

How to write SEO driven content?

Nov 16, 2020

A better world requires better marketers

In their 2021 CMO Top Strategic Priorities webinar, Gartner presented a very interesting key finding:

Feb 2, 2021

A better world requires better marketers

Feb 2, 2021

Published in
Bootcamp

SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as…

Feb 4, 2020

burning tire, skidding, representing friction

Feb 4, 2020

User Engagement Analytics for Long-tterm Success

A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice.

Oct 28, 2019

User Engagement Analytics for Long-tterm Success

Oct 28, 2019

The Importance of Digital Marketing Analytics (+Pitfalls to Avoid)

There’s an interesting paradox in the digital marketing and analytics landscape.

Jul 11, 2019

The Importance of Digital Marketing Analytics (+Pitfalls to Avoid)

Jul 11, 2019

Nikola Kozuljevic

Nikola Kozuljevic

Accomplished marketing professional. Love discovering stories from numbers, conversing with bots & building great solutions.

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