PinnedSynthetic data for AI-powered market research | OpinioAIModern Large Language Models (LLMs) are changing the game of market research by enabling the generation of synthetic data.Nov 9, 2023Nov 9, 2023
PinnedPublished inThe StartupCustomer Journey Analytics: Going Beyond Session or User-Based StatisticsYou might find it shocking that most consumers don’t make purchases after an initial site visit.Aug 19, 20191Aug 19, 20191
PinnedHow to write SEO driven content?Writing SEO driven content is not magical or tough, it just requires focus on 2 dimensions. Users and bots, both with different needs.Nov 16, 20201Nov 16, 20201
A better world requires better marketersIn their 2021 CMO Top Strategic Priorities webinar, Gartner presented a very interesting key finding:Feb 2, 2021Feb 2, 2021
Published inBootcampSaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up FlowOptimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as…Feb 4, 2020Feb 4, 2020
User Engagement Analytics for Long-tterm SuccessA company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice.Oct 28, 2019Oct 28, 2019
The Importance of Digital Marketing Analytics (+Pitfalls to Avoid)There’s an interesting paradox in the digital marketing and analytics landscape.Jul 11, 2019Jul 11, 2019