Published inThe Startup·PinnedCustomer Journey Analytics: Going Beyond Session or User-Based StatisticsYou might find it shocking that most consumers don’t make purchases after an initial site visit. As a consumer and a seller, you probably already understand how customer engagement works and some of the metrics needed to boost happiness and turn potential customers into actual buyers. But what you probably…Customer Journey8 min readCustomer Journey8 min read
PinnedWhat you need to know when writing SEO driven contentSearch Engine Optimized (SEO) content is at the core of any valid growth-driven SEO, and to an extent, the digital marketing strategy. Content gives value to the site. It is the reason users visit and spend time on the website. …SEO13 min readSEO13 min read
Feb 2, 2021A better world requires better marketersIn their 2021 CMO Top Strategic Priorities webinar, Gartner presented a very interesting key finding: 95% of surveyed CMOs believe brands should take a lead in finding solutions to major societal and cultural issues. [1] This is a really interesting insight. Surely, it doesn’t specify which issues are we concerned…Marketing14 min readMarketing14 min read
Published inBootcamp·Feb 4, 2020SaaS acquisition: the hidden risks of a “frictionless” sign-up flowOptimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. Within the sign-up flow, the dreaded word is “friction.” Sadhana Balaji sums it up: You can optimize your value proposition or call to action buttons all…UX9 min readUX9 min read
Oct 28, 2019User Engagement Analytics for Long-term SuccessA company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. If you’re still not there, you’re lagging behind. This article will help you discover why it’s not ideal for you and your business. A majority of…Analytics8 min readAnalytics8 min read
Jul 11, 2019The Importance of Digital Marketing Analytics (+Pitfalls to Avoid)There’s an interesting paradox in the digital marketing and analytics landscape. On one hand there’s a need to measure, test, and benchmark everything. On the other, it seems that the analytics are underused, underinvested, or simply stuck at a basic level. Data analytics for digital marketing is booming. In fact…Google Analytics8 min readGoogle Analytics8 min read
